The Bachelor of Arts in Communication is designed to reflect the theoretical and practical aspects of communication in the context of a traditional liberal arts education. This program emphasizes the development of communication skills that help individuals obtain a competitive edge in the information age.

The Bachelor of Arts in Communication degree requires completion of forty (40) courses for 120 credits. The same course may not be used to fulfill multiple requirements in general education or major areas of this degree program.


  • Develop a broad-based understanding of the functional fields of communication and their interrelationships in complex organizations.
  • Identify and analyze economic climate and business trends in a global business context.
  • Apply quantitative and behavioral tools of communication analysis and decision-making.
  • Utilize IT to improve communication and management decision-making.
  • Prepare logically constructed, relevant, and culturally appropriate written arguments and oral presentations.

General Education Requirements

The general education component is designed to emphasize cognitive development and is “general” in the following ways:

  • It is part of an ongoing desire of the institution to enhance critical thinking, research, and writing across the curriculum;
  • It is a part of every student’s course of study, regardless of his/her area of emphasis; and
  • It is intended to impart common knowledge, intellectual concepts, and attitudes that provide a foundation upon which students can build a rewarding educational experience.


Course Course Name Prerequisites Credits
BA201 Introduction to Business None 3
BA205 Principles of Management BA201 3
BA210 Organizational Behavior BA201 3
BA220 Principles of Marketing BA201 3
BA235 Business Statistics MA125 3
BA271 Macroeconomics BA201 3
BA420 Business Law BA201 3
BA448 Team Development & Motivation BA205 3
BA490 Project Management BA201, BA205, BA220 3
CM101 Principles of Communication None 3
CM110 Developing Critical Thinking Skills None 3
CM220 Presentation Skills None 3
CM225 Research Methods in Communication CM101 3
CM241 Public Relations CM101 3
CM251 Mass Communication CM101 3
CM258 Conflict Management CM101 3
CM285 Diversity and Inclusion None 3
CM301 Survey of Communication CM101 3
CM310 Communication Ethics CM101 3
CM346 Advertising and Promotion BA201 3
CM425 Introduction to Media Writing CM101 3
CM431 Communication Theory CM101 3
CM436 Group Communication CM101 3
CM437 Nonverbal Communication CM101 3
CM456 Effective Communication Tools None 3
CM457 Intercultural Communication CM101 3
CS110 Introduction to Computers None 3
EN111 Composition I None 3
EN112 Composition II EN111 3
EN115 Technical Writing for Business None 3
EN221 American Literature I EN112 3
GS150 General Biology None 3
GS210 Earth Science None 3
HI171 World Civilization I None 3
HI172 World Civilization II HI171 3
MA125 College Algebra None 3
PF101 Academic Strategies None 3
PF499 Career Strategies End of Program 3
PY141 General Psychology None 3
SO241 General Sociology None 3
Total Credits Required 120